What is AMG?
September 30, 2017 at 2:02 PM
Have you ever found yourself caught behind a Mercedes vehicle that has an AMG badge and wondered what the letters meant? The likelihood is that you won’t be the only one who’s wondering.
What is AMG?
AMG, or Mercedes-AMG GmbH to give it its full name, is an engineering firm that specialises in improving the performance of Mercedes-Benz vehicles. The letters ‘AM’ in AMG stand for Aufrecht and Melcher, the surnames of the founding partners. The letter ‘G’ stands for Großaspach, the place of Aufrecht's birth. Since 1999, AMG has been a part of the Daimler AG group.
AMG is all about driving performance and handling. It aimed to improve road vehicles with using racing car technology. This gives the AMG model a look that is much more hard-hitting. Along with improved performance, AMG models also include better handling as well as better stability.
One way in which AMG models differ from standard Mercedes models is in the engine. Each AMG engine is hand built. To show this, the engine builder will stamp the engines they create with an engraved plaque. The plaque is special in that it shows the engineers signature on the plate. When it comes to AMG models, often they are the most expensive and best-performing version of each class of Mercedes-Benz vehicles. AMG models are part of the approved Mercedes product line. This sees them sold alongside regular production models.
History of AMG
It was in 1967 that ex Mercedes-Benz engineers Hans Werner Aufrecht and Erhard Melcher started AMG. The company started out with a passion for motorsports. AMG began by designing and testing racing engines. As it worked on Mercedes-Benz vehicles, this changed over the years to include improving performance. AMG gained a name for itself as being experts at maintaining and enhancing the performance of Mercedes-Benz vehicles.
As AMG has grown, it sought to move beyond just improving vehicle performance. This has seen it change to include customisation as part of the improvement work. It includes things like improving engine performance, adding performance wheels, AMG performance suspension packages as well as AMG body kits. In delivering performance, customisation continues to be AMGs ongoing position.
Nowadays the AMG model range is bigger. It offers a wide variety of models than it has done in the past. Despite this, AMG can meet the many different requirements its customers have. The selection of models that AMG have on offer includes:
Given their link with motorsports, AMG also offers a sports car model (Mercedes-AMG GT) in their range of vehicles. As well as all-round performance, each AMG vehicle is unique when it comes to delivering power and performance as standard. Today’s AMG models are all about the quality and precision that goes into them. This shows through in the levels of engineering, and workmanship that goes into each vehicle.